The Ultimate Guide to Wholesale Pricing for Private Label Beard Care & Tattoo Aftercare

Introduction: Understanding Wholesale Pricing for Private Label Products

If you’re launching your own brand in Beard Care Private Label, Beard Care Wholesale, Tattoo Aftercare Private Label, or Tattoo Wholesale, one of the most crucial aspects of your business strategy is setting the right wholesale price. Your pricing needs to ensure profitability for you while still being attractive to your retail partners.

This guide will break down the wholesale pricing model, including margin calculations, tiered pricing strategies, and considerations for different retail price points. Whether you're selling beard oils, balms, butters, tattoo aftercare balms, or men's grooming products, this guide will help you set a structured pricing strategy that makes sense for your business.

1. Understanding Key Pricing Terms

Before we dive into pricing calculations, let's clarify a few important terms:

• Cost Per Unit (CPU) – The total cost to produce one unit, including manufacturing, packaging, labeling, shipping, and taxes.

• Wholesale Price – The price at which you sell to retailers, usually around 50% of the retail price.

• Retail Price (MSRP) – The price the end customer pays.

• Gross Margin – The difference between the selling price and the cost per unit, often expressed as a percentage.

• Markup – The amount added to the cost to determine selling price.

• Profit Margin - The percentage of revenue that remains as profit after covering costs, calculated as: Profit Margin (%) = (Selling Price - Cost Per Unit / Selling Price) x 100
  
  

• Tiered Pricing – A strategy where the wholesale price drops based on order volume.

2. How to Set Your Wholesale Price

The key to a profitable business is ensuring that your wholesale price covers your costs while providing an attractive profit margin for retailers. The standard retail markup for grooming and tattoo aftercare products usually ranges from 80% to 120% of the wholesale price.

Example: Pricing for a Beard Oil Product

Let’s assume the following:

• Cost per unit (CPU): $4.90 (includes shipping, taxes, labels, etc.)

• Retail Price (MSRP): $19.99

Using the keystone pricing model, where wholesale pricing is about 50% of retail, we get:

• Wholesale Price: $10.00

• Gross Margin: $10.00 - $4.90 = $5.10 per unit

• Retailer Profit: $19.99 - $10.00 = $9.99 per unit

Adjusting for Higher Retail Prices

Some brands in the market price similar beard care and tattoo aftercare products between $19.99 and $29.99. Let’s compare wholesale pricing at different retail price points:

The takeaway? Setting a higher retail price allows for a higher wholesale price, ensuring better margins for both you and your retailers.

3. Tiered Pricing: Encouraging Bulk Orders

Offering discounts based on volume encourages larger orders. Here’s a suggested structure:

• Tier 1: 1-100 units → Wholesale Price: $10.00 per unit

• Tier 2: 101-500 units → Wholesale Price: $9.50 per unit

• Tier 3: 501+ units → Wholesale Price: $9.00 per unit

This approach incentivizes retailers to buy in bulk while still maintaining a solid margin for your business.

4. Maximizing Profitability for Private Label & Wholesale Clients

If you’re selling beard care or tattoo aftercare in wholesale or private label, here are a few key strategies to maximize your profitability:

• Increase perceived value – Use high-quality ingredients, premium packaging, and branding to justify a higher price.

• Bundle products – Offer beard care kits or tattoo aftercare bundles to increase the average order value.

• Control your costs – Lowering production costs by sourcing materials wisely can help maintain strong margins.

• Offer exclusivity – Provide exclusive scents or branding options to specific retailers to encourage repeat orders.

5. Use Our Free Pricing Calculator Template

To simplify your pricing strategy, we’ve created a downloadable Excel sheet that helps you calculate wholesale and retail pricing based on your cost per unit. This calculator includes:

• Cost per unit input

• Automatic wholesale and retail price suggestions

• Tiered pricing structure for bulk orders

• Profit margin calculations

[Download the Pricing Calculator Template Here]

Final Thoughts: Finding the Right Pricing Strategy

Your pricing strategy should reflect both market expectations and your business goals. By structuring your pricing properly, you ensure:

• Healthy profit margins for your business

• Attractive pricing for wholesale partners

• Sustainable long-term growth

If you’re looking for more guidance on Beard Care Private Label, Beard Care Wholesale, Tattoo Aftercare Private Label, or Tattoo Wholesale, reach out to us! We’re happy to help you develop a pricing strategy that aligns with your brand vision.

Need Help Setting Up Your Mens Grooming Brand or Tattoo Aftercare Business?

We offer custom label design, website development, product development, and wholesale pricing consultation to help brands succeed in the beard care and tattoo aftercare markets. Contact us today to get started!