Why Canadian Barbershops Should Sell Their Own Private Label Beard Care Products
With tariffs set to take effect on February 4th, now is the time for Canadians to support Canadian businesses. Barbershops have a unique opportunity to strengthen their brand by offering their own Canadian-made private label beard care. Why sell someone else’s brand when you can sell high-quality, locally made products under your own name?
Why Private Label?
Private labeling allows barbershops to brand high-quality beard oils, balms, and washes with their own logo, rather than selling generic imported products. This means:
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Higher Profit Margins: Instead of selling a $20 imported beard oil with a 30% margin, barbershops can offer their own for $20 while making 50-60% profit.
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Customer Loyalty: Clients will associate high-quality grooming with your barbershop, increasing repeat sales.
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Control Over Ingredients & Sourcing: Using locally sourced oils and extracts ensures better product quality and consistency.
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Exclusive Branding: Your private label line is unique to your shop, allowing you to stand out from competitors.
What Products Should You Private Label?
A successful private label beard care line should include essential grooming products that your clients already use and trust, such as:
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Beard Oils: Hydrating and conditioning oils for a softer, healthier beard.
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Beard Balms: Styling and nourishing balms to tame unruly beards.
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Beard Washes & Conditioners: Gentle cleansers designed to remove buildup while maintaining hydration.
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Aftershaves & Skin Toners: Soothing products for post-shave care.
How to Get Started with Private Labeling
Launching a private label line is easier than you think, especially with companies like First Element offering low minimum order quantities and full branding support.
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Choose Your Products – Start with best-selling items like beard oil and balm.
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Customize Your Branding – Work with a designer or use First Element’s label design services.
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Order Small & Scale Up – Test the market with an initial batch and increase production as demand grows.
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Market Your Products – Promote your private label line through social media, in-store displays, and loyalty programs.
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Educate Your Clients – Train your barbers on the benefits of using and recommending your exclusive beard care line and Made in Canada.
Cost Breakdown Example for Beard Oil: Private Label vs. Imported Products
| Product | Imported (USA) + Tariffs | Private Label (First Element) |
|---|---|---|
| Beard Oil (30ml) | $12.00 (before shipping) | $4.99 |
| Import Fees | +$2.50 (25% tariff) | $0 |
| Total Cost | $14.50 | $4.99 |
| Potential Retail Price | $20.00 | $20.00 |
| Profit Per Unit | $5.50 | $15.01 |
By choosing a Canadian private label manufacturer, barbershops can increase their profit margins while maintaining high-quality, locally sourced products.
Final Thoughts
With the potential rising costs of imported grooming products, now is the time for barbershops to invest in private label beard care. By selling your own branded products, you create a unique customer experience, strengthen brand loyalty, and increase profits—all while supporting Canadian manufacturing.
Interested in starting your own line? Contact us today and learn more about private label opportunities.
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